Writing the Cover Letter

        The cover letter is usually the first thing the hiring manager sees, and is one of the best tools to make a positive first impression. The following tips can help you make sure you convey the right messages:

        • Tailor the cover letter specifically to the job opening and company.
        • Research the firm and the industry through the Internet, trade publications and the library.
        • Within the letter, demonstrate your knowledge of the field and the position's requirements, and explain why your background meets the organization's needs.
        • Be careful not to rehash your resume in the cover letter. Instead, focus on key aspects of your background that relate directly to the job opportunity.
        • Address the letter to the person hiring for the position. Verify and double-check the spelling of the name and the person's title.